Teaching Encouragement & Accountability to create an amazing culture.

Partnerships

THE AMAZING CULTURE

So often in sports, businesses, organizations, media, and even family life, there is an “every man for himself” attitude that breeds isolation, loneliness, and toxicity. Our world is in desperate need of change.

Our goal is to spark change by creating an amazing culture that focuses on building a love-based environment. The Amazing culture supports every individual through encouragement, accountability, and positive actions!

“ENCOURAGE PEOPLE WITH YOUR ACTIONS AND WORDS, ALSO HOLD THEM ACCOUNTABLE WHEN THEY ARE NOT BEING THE AMAZING PERSON THEY ARE MEANT TO BE” - JUSTIN FATICA

The 8 Principles

One way that this AMAZING culture is being established is through Encouragement Coaching and the 8 Principles that illustrate the coaching style. Everyone is a coach in some way, and everyone needs an Encouragement Coach! Learn More Here.

A COACH’S IMPACT

Keysonne’s Story

Keysonne is a young boy from Syracuse, NY who plays on an AAU team coached by an Encouragement Coach. His life is being transformed through this Amazing culture, and through having an Encouragement Coach in his life.

There are thousands of youth like Keysonne who are immersed in a culture that will lead them to a life of destruction and loneliness. Encouragement Coaching is a part of the solution to these problems youth are facing in our society today.

Docu-series

Stories of youth and adults in our country who are being affected by the overwhelming negativity in our world are not uncommon. The importance of Encouragement Coaching and these stories are being brought to life through a compelling docuseries.

There is a need for a home for this amazing culture. Not just in Syracuse, NY but throughout our entire nation, and that’s where You’re Amazing Fitness comes in…

YAf - THE FACILITY

We want to take this culture further
than just a team.

Neighborhood by neighborhood, city by city, we believe that the You’re Amazing Fitness gyms will transform the culture.

WHY YAF?

Since he was 17, Justin Fatica has had the dream of building gyms throughout the country to foster community and to have a place for inner city youth to belong. This year, (2022) plans are being made to start the first ever "You're Amazing Fitness" Gym in Syracuse, NY. With a focus on encouragement, this gym is more than just a gym - it's an amazing lifestyle! YAF has a service element that allows community members to unite to serve those in need. Members of the gym and community will sponsor memberships for youth who cannot afford the fees and give them the opportunity for mentorship.

YAF MISSION

You’re Amazing Fitness (YAF) is an encouraging, clean, and joyful fitness center, based on servant leadership, that intentionally helps each member have an amazing life. YAF has been designed and is operated by trained individuals with a proven track record of success in building up people - body, mind, and spirit.

FULL SIZE FRANCHISE MODEL

FRANCHISE BUILDING COST

This Facility will have the space and resources necessary to build and encourage the You’re Amazing Fitness Community. This 250,000 sqft Facility will include a 15,000 sqft workout area, a 15,000 sqft cardio area, 4 – 6 basketball courts, and a grand You’re Amazing Welcome Center and Juice Bar.

  • $500,000– Purchase of Prime Land & Prep

  • $3,000,000 – Building Construction

  • $2,000,000 – 4-6 Basketball Courts

  • $500,000 – Parking Lot & Landscaping

  • $1,000,000 – FF&E

  • $500,000 – Workout Equipment

  • $1,000,000 – Project Contingency (& Price Inflation)

Total Full-Size Facility Cost: $8,500,000

“I believe that Justin can have an impact not only in the sports arena but with
other people.
Justin does not operate in fear,
which is a challenge for many leaders.”

-David Tyree, Baltimore Ravens Side Receiver,
2005 Pro Bowl Selection

We NEED your help!

For us to build this new and innovative culture we must all share in the work needed to bring this plan to fruition. Some of you may feel called to volunteer your time in engaging others to understand and join our cause. Others of you may feel called to help identify individuals who want to be a part of the fundraising efforts needed to complete this project. Many more of you may feel the call to give through a generous gift.